Advertising Analysis 15 - Vodafone | We stand near your dream.

https://video.wixstatic.com/video/ada05a_cba3d1e6f3a44e62ad99fd5e15c89c0b/720p/mp4/file.mp4

Country: Turkey

Brand: Vodafone

Ad Title: We stand near your dream

Variable image count: 55

Ad duration: 83 seconds

Percentage of indirect brand visibility: 13 seconds (15.6%)

Percentage of direct visibility of the brand: 9 seconds (10.8%)

General line: The ad contains corporate social responsibility on 6 different topics. The footage has both an impressive and colorful script.

Analysis: The opening scene begins with a transition from the Vodafone logo to the office. On the computer screen, the text "Request created" appears. This article is written for the scenes that will appear on the screen later. Then, without changing the frame, a transition effect is created with a speedy frame and a transition is made to another scene. The camera pans through the car and stops. Sometimes we are working while standing on the screen. The message "Owned donation has been made" appears in your name. In this shot, attention is paid to animals, and Vodafone's animal feed project is displayed. The next shot shows the sponsorship support for the Beşiktaş women's football team. Slogan: We stand by women. Saying that I have equality just like them. In the 34th second, the text "We are with you" and the project coding tomorrow appear on the screen. Here, the message that Vodafone is always with schoolchildren within the project is conveyed. In the 40th second, the message that we are with the housewives is transmitted. The Digital My Work project appears on the screen. In the 55th second, we are against violence, and in the 60th second, we are with the small shop owners. Araz Bulut enters Iylemli frame. At 70 seconds, it is stated that Vodafone has 58,000 employees and they are always supporting them. In the end, the main slogan is said. We are constantly working to stay closer to the dream because we know what is possible when technology and people come together.

Note: The ad touched on important issues for society. We can list them as follows:

1) Animal support

2) Support for female athletes

3) Support for schoolchildren

4) Support for housewives

5) Support for victims of violence

6) Support for small shop owners

Overall, the main point that Vodafone wants to convey is that they always support everyone to make their dreams come true.

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