Advertising Analysis 1 - Ülker

Brand: Ülker

Product: Hanimeller

Ad Name: Marathon Ad

Advertising time: 52 seconds

Product visibility time: 19 seconds

9-10, 14-20, 32, 43-44, 46-52 seconds

Indirect visibility percentage of the product: 36%

Percentage of direct visibility of the product: 17%

General line:

0-19 seconds shows the image of a marathon run. In 19-52 seconds, the music of Ülker hanımeller goes on. The conversation starts at 41 seconds. The image tastes cookies in 18 and 32 seconds.

Text section:

It starts at 41 seconds

Mother: Son, where did you come from?

Son: - I missed it, I came running

Ülker hanımeller as if touched by mother's hand

Mother: Why did you run? You were on the bus. Come on in

Analysis: The advertisement is one of the most successful and memorable advertisements made by Ülker. The style used by the Turks in most advertisements, that is, emotionality, is at the heart of the structure. The essence of the ad is clear from the dialogue in the 41st second. The inclusion of this part of the dialogue is intended to follow it to the end and complete the main concept. The passages in the ad are fluent and do not tire people because they complete the overall story. The last dialogue scene (Mother: Why did you run? You were on the bus. Come on in) connects the slogan with the love and attention of the mother and the mother to their child, which is the most emotional scene.

https://video.wixstatic.com/video/ada05a_210ae3843ced436d99678a7ac5f85685/240p/mp4/file.mp4