Advertising Analysis 10 - Audi (The Audi RS 7 performance -Tear Drop)

https://video.wixstatic.com/video/ada05a_d29cd634fb47432bb25f365bac9792ef/720p/mp4/file.mp4

Country: Germany

Brand: Audi

Ad Name: The Audi RS 7 performance -Tear Drop

Number of variable images: 20

Advertising time: 60 seconds

Percentage of indirect visibility of the brand: 35%

Percentage of direct visibility of the brand: 25%

General line:

An advertisement with a subject similar to the work. We see that the story of the teardrop with the car is not integrated with the car in the end.

Text section:

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Analysis:

Why is the focus also on tears?

Why did he leave the car?

In fact, it is a very thought-provoking advertisement. The teardrop moves across the car and then leaves it, but with great difficulty. At that time, the car is shown from 6 different angles (side, front side, far front, interior, wheel and body). Because it is interesting where the drop will be directed, which makes advertising more fluid. The ending is separated from the car and the car is shown with fast shots. In short, we can say that in this ad, they forced you to watch this ad until the end. From another point of view, the fact that tears are so difficult to leave the car, emphasizes that it is a difficult choice for the driver to change it.