Advertising Analysis 11 - Barilla

https://video.wixstatic.com/video/ada05a_15a1161ce20844559d31b12fe82c4623/720p/mp4/file.mp4

Country: Italy

Brand: Barilla

Ad Name: Masters of Pasta with Roger Federer & Davide Oldani

Number of variables: 106

Advertising time: 120 seconds

Indirect visibility of the brand: 18 seconds (15%)

Percentage of direct visibility of the brand: 10 seconds (8.3%)

Music: Zorba's Dance - Mikis Theodorakis

General line:

Roger Federer is a professional tennis player, but a complete amateur in the kitchen. That's why he was invited to take his first culinary lesson by one of our favorite Italian chefs, Davide Oldani.

Analysis:

The ad has a very fluid subject line. Roger comes to culinary school to learn how to cook pasta. The shots show a combination of tennis and pasta. At the 16th second, a kind of tennis court entry is displayed. Roger takes the pasta out of the bag in 26 seconds (the pasta looks like a racket). Throws the tomato for 35 seconds (the tomato is like a tennis ball). At 52 seconds, the ceiling rotates rapidly (this is similar to a racket). In the 65th second, he spins the tomatoes in his hand (the tomato looks like a tennis ball). He blows his hand in the 68th second (he does this in games). The 83rd second adds oil to the pan in an instant (similar to a quick reaction during a game). In summary, Roger successfully completes his cooking class. In fact, the main thing is that the pasta is tasty and of high quality.