Advertising Analysis 13 - Porsche | The New Porsche Cayenne Turbo GT

https://video.wixstatic.com/video/ada05a_b897e2b1bf24486a94c84c05e9251cf2/720p/mp4/file.mp4

Country: Germany

Brand: Porsche

Ad Title: The New Porsche Cayenne Turbo GT

Variable image count: 101

Ad duration: 160 seconds

Brand visibility percentage: 122 seconds (76%)

Percentage of direct brand visibility: 35 seconds (21%)

General line: The ad has very dynamic shots. The main superior indicators and performance are constantly highlighted throughout the advertisement. The car is racing against time

Analysis: The opening scene begins with a Porsche speeding into the frame. Then the silence collapses and is replaced by slow motion. At the 19th second, the dynamic shot starts again and the car enters the frame at high speed. The 22nd second marks the start of the time trial. In the following frames, the frames between the car speed and the speedometer are linked sequentially. After the 39th second, the shot of the car race against time begins. That ends the first day. The second day begins again, the car is in a race against time. In addition to being dynamic in the frames, a special place is devoted to the details of the car. Interior and exterior shots alternate in these parts. 92th-second perfect drone shot available. In this shot, the car is shot in the L position and a quick switch is made to the steering wheel. The 119th second gives slow motion to the dynamism of the ad. The 114th second is already on its 2nd day. These parts also continue with dynamic shots and the day ends. The car wins over time. The 130th second fast-forwards to the next day.

In the ad, the following outstanding characteristics of the car were shown in written form in the following seconds, and the shots were filmed according to the characteristics:

24th second - 471 kW (640 hp)

26th second - 859 Nm

29th second - Turbo GT-specific front end

30th second - Central analog rev counter

34th second - LED taillights incl. light strip with 'PORSCHE' logo in Black (matt)

43 seconds - Porsche Ceramic Composite Brake (PCCB)

46th second - Tailgate with the integrated roof spoiler

54th second - LED matrix - beam headlights incl. Porsche Dynamic Light System Plus (PDLS plus)

57th second - Alcantara interior with extensive leather items

60th second - Sports exhaust system in titanium

65th second - GT interior package with contrast stitchings in Neodyme

70 seconds - Porsche Torque Vectoring Plus (PTV Plus)

72nd second - Porsche Active Aerodynamics (PAA) with an adaptive rear spoiler

75th second - Contoured carbon roof

81st second - 4 sports seats with perforated seat center in Alcantara

88th second - Significant diffuser trims in carbon

91st second - Active roll stabilization Porsche Dynamic Chassis Control (PDCC)

97 seconds - 22-inch GT Design wheels in Satin Neodyme with performance tires

113 seconds - Sport Chrono Package

116th second - Multifunction sports steering in Alcantara with twelve o'clock mark in racing yellow

128th second - Adaptive 3 - chamber air suspension incl. Porsche Active Suspension Management (PASM)

with a sportier set-up and lower suspension setting

146th second - Rear- Axle Steering

153rd second - The new Cayenne Turbo GT

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