Advertising Analysis 2 - Fiat

https://video.wixstatic.com/video/ada05a_fa3b0ddc5d5149f4804881b7d82d54d3/720p/mp4/file.mp4

Brand: Fiat

Name of the ad: There is a Reason

Advertising time: 57 seconds

Product visibility time: 17 seconds

1, 3, 6, 11, 14-15, 23, 27, 33-35, 39-42, 47-48 seconds

Indirect visibility percentage of the product: 33%

Percentage of direct visibility of the product: 29%

General line:

The first 13 seconds are an introduction to the story. The time of appearance of the story between 13-50 seconds. 51-57 seconds is the final transition scene.

Text section:

Take a look around. Why are there so many Fiats?

Does it burn? Does it make a million miles? Plenty of my piece?

Yes, but there are more. There are those who entrust their child to us every day. There are those who want to keep up with the speed of technology. There are those who say the past. There are those who care about style. There are those who follow the adventure. There are those who lost their way. There are those who find themselves. There are those who work for comfort, design, technology to reach everyone. Although he does not yet own a Fiat, there are those who ride Fiat. Fiat because there is a reason.

Analysis: The ad is a perfect story. Fluent text like a poem is very well synchronized with the visual. The text first asks 4 questions, and the answers to these questions reflect the superiority of the car. The rest of the text is very well coordinated to show how close the brand is to people, and the links are very well highlighted. The latter is closed with an emphasis on this part of the text (although Fiat is not the owner, there are those who ride Fiat. Fiat because there is a reason).