Advertising Analysis 3 - Mercedes

https://video.wixstatic.com/video/ada05a_15501bd8bc104b358a68518933558682/720p/mp4/file.mp4

Country: Germany

Brand: Mercedes-Benz

Model: Mercedes-Benz C class

Music: Edward Grieg, In the Hall of the Mountain King from "Peer Gynt"

Ad Name: The uncrashable Toy Cars

Advertising time: 60 seconds

Product visibility time: 20 seconds

7, 16-27, 29, 32, 34, 40, 57-59 seconds

Indirect visibility percentage of the product: 33%

Percentage of direct visibility of the product: 10%

General line:

The opening scene begins with a child colliding with a car. Children were shown in 36 scenes. The last scene closes with the logo.

Text section:

6 seconds - Kids love to crash toy cars.

15-16 seconds - But what happens if they can't?

45-47 seconds - Who loves to crash will hate it.

51-53 seconds - Whoever hates to crash will love it.

54th second - Mercedes-Benz C-Class with Brake Auxiliary PLUS system.

Analysis: The ad's main line of the is focused on showing the car's braking system with high sensitivity and accuracy. The crossings are soft, the focus is on children, security, cars.

These parts have a subconscious power and perfectly emphasize the car's braking system. One of the most important parts is the texts and the 48th second.