Advertising Analysis 5 - BMW (The Epic Driftmob feat. BMW M235)

Country: Germany Brand:

https://video.wixstatic.com/video/ada05a_2bf207a45aa8463b8ea490d4d772bdbb/720p/mp4/file.mp4

Number of variable images: 93 Advertising time: 100 seconds Indirect visibility and sound percentage of the brand: 84% Percentage of direct visibility of the brand: 11% General line: The opening scene begins with an overview of the city and a switch to the car's headlights. Space is displayed from above and drift begins. Extremely complex transitions and difficult drifts are used. It is safe to say that having 5 cars increases the difficulty by 1 to 5. Text section: The text does not exist, only that at the end it is stated that the area where the shooting took place is closed to traffic and is driven by professional drivers. Analysis: The ad was shot to highlight BMW-IN's performance and show viewers that it's all real footage. The scenes are so interesting that it makes you watch to the end. We can imagine it as a kind of film. There is a sharp difference in the percentage of direct and indirect visibility of the brand, which is calculated for the overall scenario.