Advertising Analysis 6 - Turkcell (Your Special Limit is at Paycell)

https://video.wixstatic.com/video/ada05a_1637dad53f6b47ffbe4204ad37738aaf/720p/mp4/file.mp4

Country: Turkey

Brand: Turkcell

Ad Name: Your Special Limit is at Paycell

Number of variable images: 44

Advertising time: 60 seconds

Indirect visibility percentage of the brand: 23% (18, 48-60)

Percentage of direct visibility of the brand: 13% (18,48-52, 59-60)

General line:

The opening scene shows the couple in the store wanting to buy an accessory, which is replaced by a gift. In the end, the increase in heart rate seen on the clock screen completes the ad and is transferred to paycel.

Text section:

Mrs.:

- Aaa super work!

- Honey, can I get this for you?

Can:

- I was going to tell you to take this too.

Mrs.:

- Very nice.

- But we're very open this month. Our limits are full.

Can:

- So let's do it like this, let's both quit?

- Let's leave it at that.

Mrs.:

- I bought you that headset.

Can:

- Eee, we talked. Why did you do such a thing?

Mrs.:

- Because I knew you'd buy it for me too.

- I got a little excited...

Analysis: Advertising is aimed at realizing the need. By highlighting 2 accessories, they drew attention to them, that is, to the product they need. Then they drew attention to the impossibility of buying these products and offered him a solution. This is a very good transition because the problem must be conveyed correctly so that the solution is more effective. These scenes are replaced by slight humor, and in the end, the woman's heartbeat shows that she is happier. In general, we can draw such a plan line. The need-problem is hell, but the secret - a smile full of humor - excitement and happiness - paycell.