Advertising Analysis 7 -Fiat (bad boyS 500S)

https://video.wixstatic.com/video/ada05a_2debc8572e2241aeaad6d75367bbbb3b/720p/mp4/file.mp4

Country: Italy

Brand: Fiat

Ad name: bad boyS 500S

Number of variable images: 14

Advertising time: 41 seconds

Indirect visibility of the brand: 85%

Percentage of direct visibility of the brand: 22%

Music: El Freaky - Bad Boys (Audio) ft. Mr. Lexx, Cybertronics

General line:

It starts with a guy working for a car company getting out of the car. The lady continues this scene in the same way. In fact, the second scene created the first scene. Then the car is given full focus.

Text section:

New fiat 500s. Tested for bad boys.

Analysis: The car has always been in the spotlight during advertising. This can be seen in the indirect 85% visibility of the brand. The boy closes the door twice, hits the tire 3 times, and finally hits the hood of the car 3 times with a bag. The woman does this once. The woman irritates the boy and the boy gets out of the car. The woman also gets out of the car nervously. These scenes of the ad encourage the viewer to look at the ad in its entirety and are full of humor. The next scenes are focused on the whole car. In short, the full viewing rate of advertising is very high.