Advertising Analysis 8 - Mercedes Benz X (Let them eat dust)

https://video.wixstatic.com/video/ada05a_bfdc2d607c6d471c8deacb7625637537/720p/mp4/file.mp4

Country: Germany

Brand: Mercedes Benz X Class

Ad Name: Let them eat dust

Number of variable images: 48

Advertising time: 45 seconds

Indirect visibility percentage of the brand: 47%

Percentage of direct visibility of the brand: 24%

Music: Bloodshot Bill - Take Me For A Ride

General line:

In advertising, everyone tries to identify the person driving the car. A very beautiful image flow was created using the Line that follows the subject line.

Text section:

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Analysis: Every scene in the ad, from the smallest detail, was filmed with great professionalism. The opening scene begins only with the appearance of the Mercedes logo and then continues with sharp glances at it. It continues with a side and front view and an attempt are made to identify the person in the car. Everyone is after him. The scenes here show how the car went off-road. These scenes affect us mainly subconsciously because we focus on the fact that the car can be seen by those who watch it, which results in us constantly watching the car throughout the commercial. This method is the focus car method. In short, advertising in two senses (full viewing and touch on details) is a very beautiful work of art.