Advertising Analysis 9 - Turkcell ( Great innovation from Turkcell Fiber! )

https://video.wixstatic.com/video/ada05a_6b50def205ef4d2f8ac9d7b2b91f621e/720p/mp4/file.mp4

Country: Turkey

Brand: Turkcell

Ad title: Great innovation from Turkcell Fiber!

Number of variable images: 18

Advertising time: 38 seconds

Indirect visibility percentage of the brand: 18%

Percentage of direct visibility of the brand: 5%

General line:

A scenario has been set up with Turkcell to show how important the internet is outside the home and how easy and possible it is.

Text section:

Landlord: Come on, the house is entrusted to you.

Character 1: Come on, go like water, come like water.

Character 2: Unfortunately, we can get here with the home internet. I wish we could jump and go.

Turkcell: Get your horse ready, you're going too.

Ali Poyrazoğlu: Great innovation from Turkcell Fiber! 10 GB as a gift to your Turkcell line every month for 12 months! Switch to Turkcell fiber to connect to the internet as home by connecting your tablet or computer to your mobile phone.

Analysis: An interesting dialogue takes place between the characters and the host during the commercial. The choice of characters as an image shows that the ad is designed for all age categories. The expression "prepare your horse we are going " is a well-placed expression. Advertising Turkcell emphasizes the importance of switching to fiber. The 10 GB gift is presented as a great solution to everyone's common problem in terms of internet prices. The reason for the small number of changing images is that the characters are chosen to be fixed on the screen for a long time.